Which Airline is the Fairest in the Land? JetBlue or Virgin America?
by The Sky Steward
Filed under Airline Service, In the Clouds, Latest Posts
It’s almost like a fairytale. I give you an exerpt from my storybook collection:
“Once upon a time, there was a beautiful, fair maiden name JetBlue. She was admired for her revolutionary on-board entertainment and her perky employees who lived the JetBlue brand 24/7. Her beauty was powerful as she moved into the golden markets of the older, more established airlines , romancing their most loyal passengers from their arms…leaving nothing more than memories of market share and dominance as the broken hearted legacies attempted to protect themselves and their fortress hubs. There was just no way possible for them to match the youth and cleverness of this lovely blue creature. But while JetBlue basked in the glory of her many conquests, another even more beautiful princess was born into the airline kingdom. Her name was Virgin America. With a snow white fuselage and a ruby red tale she was a sight to behold. Her mood lighting and sensuous offerings became the talk of the kingdom that was once ruled by JetBlue. Although the skies remained mostly blue, things were changing. Blue was not the magical color it once was especially in the presence of a striking, imposing burst of red.”
Now, back to reality. Both JetBlue and Virgin America are flying a new route between Fort Lauderdale and San Francisco. What used to be a battle between the low cost carriers and the legacy airlines is turning into a situation in which they are fighting among themselves. Virgin America is a much smaller airline with a fleet of under 30 jets compared with over 150 for JetBlue, but Virgin America is definitely raising the bar for superior service being offered by many of these low cost carriers.
Who will win in the end depends on many things. In the meantime, take a look at the chart below to get an idea of what both of these airline have to offer. I will keep my favorite to myself for now. The color blue may be reflecting in my eyes, but don’t be surprised to see some bright ruby red lipstick on my cheek.
| Who do you want to fly? | ![]() | ![]() |
|---|---|---|
| Reservations and Information | JetBlue Website | Virgin America Website |
| San Francisco to Fort Lauderdale | Dep. 11:30PM Arr. 7:40AM | Dep. 11:10AM Arr. 7:40PM Dep. 11:40PM Arr. 8:00AM |
| Fort Lauderdale to San Francisco | Dep. 7:15PM Arr. 10:24PM | Dep. 10:30AM Arr. 2:00PM Dep. 8:30PM Arr. 11:59PM |
| Seating Choices | Normal coach seating with the option to upgrade to "Even More Legroom" | Main Cabin, Main Cabin Select (+legroom), First Class |
| Entertainment | 36 channels of DirectTV and 100 XM Radio stations, plus premium programs for a fee | Red: Dish Network TV, 3000 MP3s, 25 on-demand movies, power outlets |
| In-flight Service | Complimentary snacks and drinks, $6 cocktails. Terra Chips, Nuts, Animal Crackers, and Dunkin Donuts Coffee. See Menu | Order fresh food directly from seat at anytime, self serve mini-bar |
| Extra Frills | On overnight flights, customers are treated to a "Snooze Kit" that includes eye-shades and ear plugs and hot towels prior to landing | WiFi, Mood Lighting, Chat with other passengers on your "Red" touchscreen |
| Aircraft Type | Airbus A320 | Airbus A320 |
| Worth mentioning | First bag is checked free (subject to size and weight requirements) Check out our chart | Best Domestic Airline Two Consecutive Years in Conde Naste Traveler and Travel + Leisure |


















I read the press releases and while JetBlue offers a great coach product at a great price, Virgin America offers a premium, low-cost carrier option, with coach, coach select, and first class seating and some very cool, very hip in-flight entertainment, Gogo Inflight Internet, and food/beverage options. I hope their is room for both carriers, because each will appeal to customers for different reasons.
Hi Beth,
Well, it is worth booking a one way on each the next time they both serve a route you are flying on just to compare. Very interesting.