It’s almost like a fairytale. I give you an exerpt from my storybook collection:
“Once upon a time, there was a beautiful, fair maiden named JetBlue. She was admired for her revolutionary on-board entertainment and her perky employees who lived the JetBlue brand 24/7. Her beauty was powerful as she moved into the golden markets of the older, more established airlines , romancing their most loyal passengers from their arms…leaving nothing more than memories of market share and dominance as the broken hearted legacies attempted to protect themselves and their fortress hubs with mileage bonus offers and and free tickets. There was just no way possible for them to match the youth and cleverness of this lovely blue creature. But while JetBlue basked in the glory of her many conquests, another even more beautiful princess was born into the airline kingdom. Her name was Virgin America. With a snow white fuselage and a ruby red, cherry of a tail; she was a sight to behold. Her mood lighting and sensuous offerings became the talk of the kingdom that was once ruled by JetBlue. Although the skies remained mostly blue, things were changing. Blue was not the magical color it once was especially in the presence of a striking, imposing burst of red.”
Now, back to reality. Both JetBlue and Virgin America are flying a new route between Fort Lauderdale and San Francisco. What used to be a battle between the low cost carriers and the legacy airlines is turning into a situation in which they are fighting among themselves. Virgin America is a much smaller airline with a fleet of under 30 jets compared with over 150 for JetBlue, but Virgin America is definitely raising the bar for superior service being offered by many of these low cost carriers.
Who will win in the end depends on many things. I will keep my favorite to myself for now. The color blue may be reflecting in my eyes, but don’t be surprised to see some bright ruby red lipstick on my cheek.
| AIRLINES Best Airline 1 Singapore Airlines 2 Emirates 3 British Airways 4 Cathay Pacific 5 Virgin Atlantic Best Short-Haul Carrier 1 British Airways 2 Swiss International Air Lines 3 Eurostar 4 Bmi Best Long-Haul Airline 1 Singapore Airlines 2 British Airways 3 Emirates 4 Virgin Atlantic Best Frequent Flyer Programme 1 British Airways Executive Club 2 Lufthansa Miles & More 3 Bmi Diamond Club 4 Virgin Atlantic Flying Club Best First Class 1 Emirates 2 Singapore Airlines 3 British Airways 4 Etihad Airways Best Business Class 1 Singapore Airlines 2 British Airways 3 Qatar Airways 4 Emirates 5 Virgin Atlantic Best Premium Economy Class 1 Virgin Atlantic 2 Air New Zealand 3 Qantas 4 British Airways Best Economy Class 1 Singapore Airlines 2 Emirates 3 British Airways 4 Air New Zealand Best North American Airline 1 Continental Airlines 2 Air Canada 3 American Airlines 4 United Airlines Best Eastern European Airline 1 LOT Polish Airlines 2 CSA Czech Airlines 3 Malev Hungarian Airlines 4 Wizz Air Best Cabin Staff 1 Singapore Airlines 2 Cathay Pacific 3 British Airways 4 Virgin Atlantic Best Airline Alliance 1 Star Alliance 2 Oneworld 3 Skyteam Best Low-Cost Airline 1 Easyjet 2 Air Asia 3 Air Berlin 4 Flybe Best Asian Airline 1 Singapore Airlines 2 Cathay Pacific 3 Malaysian Airlines 4 Asiana Airlines Best Middle Eastern Airline 1 Etihad Airways 2 Emirates 3 Qatar Airways 4 El Al Best African Airline 1 South African Airways 2 Kenya Airways 3 Ethiopian Airlines | Best Indian Airline 1 Jet Airways 2 Kingfisher Airlines 3 Air India AIRPORTS Best Airport in the World 1 Singapore Changi Airport 2 Hong Kong International Airport 3 Dubai International Airport 4 London Heathrow Airport Best Airport Lounge 1 Virgin Atlantic Clubhouse, London Heathrow 2 British Airways, London Heathrow T5 3 Cathay Pacific, Hong Kong 4 Singapore Airlines SilverKris Lounge, Singapore Best Airport for Tax-Free Shopping 1 London Heathrow Airport 2 Singapore Changi Airport 3 Dubai International Airport 4 Hong Kong International Airport Best Airport in Europe 1 Amsterdam Schiphol Airport 2 London Heathrow Airport 3 Munich Airport 4 Zurich Airport HOTELS Best Business Hotel Chain Worldwide 1 Hilton 2 Four Seasons Hotels and Resorts 3 InterContinental 4 Marriott 5 Sheraton Best Business Hotel Chain in the UK 1 Hilton 2 Hotel du Vin 3 Malmaison 4 Marriott Best Business Hotel Chain in Europe 1 Hilton 2 Intercontinental 3 Sheraton 4 Sofitel Best Business Hotel Chain in North America 1 Marriott 2 Four Seasons Hotels and Resorts 3 Hilton 4 Sheraton Best Business Hotel Chain in Middle East 1 Jumeirah 2 Rotana 3 Intercontinental 4 Sheraton Best Business Hotel Chain in Asia-Pacific 1 Shangri-La Hotels and Resorts 2 Mandarin Oriental 3 Peninsula Hotels 4 Intercontinental Best Car Rental Company Worldwide 1 Avis 2 Hertz 3 Europcar 4 Budget Best Car Rental Company in Europe 1 Avis 2 Hertz 3 Europcar 4 Sixt Best Car Rental Company in North America 1 Hertz 2 Avis 3 Alamo 4 Dollar OTHER Favourite Luggage Brand 1 Samsonite 2 Tumi 3 Delsey 4 Antler | Best Business Hotel Chain in India 1 Taj Hotels Resorts and Palaces 2 Oberoi Hotels and Resorts 3 The Leela Palaces, Hotels and Resorts 4 ITC Hotels Best Budget Hotel Chain 1 Holiday Inn Express 2 Premier Inn 3 Ibis 4 Travelodge Best Luxury Hotel Chain 1 Four Seasons Hotels and Resorts 2 Shangri-La Hotels and Resorts 3 InterContinental 4 Mandarin Oriental Best Hotel Loyalty Scheme 1 Starwood Preferred Guest 2 Hilton HHonors 3 Intercontinental Priority Club 4 Marriott Rewards Best Serviced Apartment Company 1 Ascott 2 Marriott 3 Citadines 4 Embassy Suites Best Smaller Hotel Chain 1 Hotel du Vin 2 Malmaison 3 Langham 4 Rocco Forte Collection Best Business Hotel Worldwide 1 Shangri-La, Singapore 2 The Peninsula, Hong Kong 3 Mandarin Oriental, Bangkok 4 The Peninsula, Bangkok Best New Business Hotel 1 Sofitel London Heathrow 2 W Barcelona 3 Park Hyatt Shanghai 4 W Hong Kong Best Business Hotel in Western Europe 1 Four Seasons George V, Paris 2 Hilton Arc de Triomphe, Paris 3 InterContinental, Paris 4 InterContinental, Frankfurt Best Business Hotel in Eastern Europe 1 Hilton, Prague 2 Four Seasons, Prague 3 Four Seasons, Budapest 4 JW Marriott, Bucharest Best Business Hotel in North America 1 Four Seasons, New York 2 Intercontinental the Barclay, New York 3 St Regis, New York 4 Waldorf Astoria, New York Best Business Hotel in Middle East 1 Jumeirah Emirates Towers, Dubai 2 Grosvenor House, Dubai 3 Burj Al Arab, Dubai 4 JW Marriott, Dubai Best Business Hotel in Asia-Pacific 1 Shangri-La, Singapore 2 The Peninsula, Hong Kong 3 Mandarin Oriental, Bangkok 4 Mandarin Oriental, Hong Kong Best Business Hotel in the UK 1 London Hilton on Park Lane 2 Intercontinental London Park Lane 3 Mandarin Oriental Hyde Park, London 4 The Dorchester, London Best Airport Hotel 1 Regal Airport Hotel, Hong Kong 2 Sofitel London Heathrow 3 Crowne Plaza, Singapore 4 Hilton London Heathrow Surface travel Best UK Domestic Train Service 1 Virgin Trains 2 Heathrow Express 3 First Great Western 4 Gatwick Express |
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I read the press releases and while JetBlue offers a great coach product at a great price, Virgin America offers a premium, low-cost carrier option, with coach, coach select, and first class seating and some very cool, very hip in-flight entertainment, Gogo Inflight Internet, and food/beverage options. I hope their is room for both carriers, because each will appeal to customers for different reasons.
Hi Beth,
Well, it is worth booking a one way on each the next time they both serve a route you are flying on just to compare. Very interesting.
I’m confused why it somehow was worth mentioning that Virgin America has won “Best Domestic Airline” two years in a row by some magazine, when JetBlue has won THE biggest and bestof all airline awards–The J.D.Powerhouse Award–for best low-cost airline SIX consecutive years in a row. Not to mention they do not have “normal” coach seating–they have more legroom in couch then any other airline!